Online Advertising: Creative Formats

One of the biggest myths about Online Advertising is that it is not "creative", and hence not as "effective" as mainstream advertising.

Well, you can put that theory to rest forever. Creativity in Advertising and Marketing is all about grabbing attention and ROI, and not beauty. Online advertising presents ample scope in both areas.

YOUR PHONE NO. INCLUDED IN YOUR AD

These days the minimum you can do for your ad is to include your phone no. so if someone feels like, he can straightaway give you a call. It also pays to be direct, since you are present on the "search" network & competing with so many others. We present a simple example:

Direct, Attention Grabbing Headline with Phone No.

As you can see, my headline "Rs 7500 = Two Websites" is sure to catch attention amid other ads. Also note that the phone no. is mentioned right beneath the URL in my ad, which saves me precious space in my main advertising message. In general, it pays to be direct in Online Advertising, since the customer is searching for a solution.

The integration of phone no. in the ad is even better in smartphone browsers, as you can see below:

The "Call" blurb right next to the Ad grabs attention

Now we come to the best possible and effective combination in Online Advertising - matching of the keywords and the page content with Ad content, as you can see below:

"Customers are knocking" headline blends right into the page content

Needless to say, this increases the efficacy of your ad, as it blends right into the page content, almost seemlessly & therefore, does not look like an Ad at all.

ESSENTIAL PARTS OF YOUR WEBSITE HIGHLIGHTED AS "SITELINKS"

The next bit of innovation we can talk about is "Sitelinks". These are parts of your website that can be built right into your Ad. This is again a fantastic attention grabbing device.

Notice how sitelinks like "Website Designer Delhi" are built into the ad

LOCATION POINTER TO YOUR BUSINESS

Another very exciting innovation, applicable mainly to smart devices with browsers and GPS is the "built in" location pointer. If your GPS is switched on, Google will serve you ads with the additional information about the physical location of a business. This way, if you wish to, you can actually visit that establishment.

AdWords Ad with "Location Information" built in

The last one is a real exciting one because it goes beyond mere text and includes animation and images or both. These are Display Ads which run on Google AdSense partner sites. These ads are colourful, animated and attention grabbing.

Display Ads are colourful and animated

Now, all the examples covered above and more are discussed in this handy video we made. Do have a look.


 



Well, we do hope we have demonstrated to you that Online Advertising is as creative as it is effective.